Owner Listing & Content

PROPERTY OWNER LISTING & CONTENT POLICY 

Last updated: January 1, 2025 

Any content that you submit or otherwise contribute in the Property Listing or elsewhere on the Service, must comply with these guidelines, so we encourage you to read them carefully. These guidelines are part of our broader polices and terms, including our Property Owner Agreement, which set out in more detail the terms on which you grant us a license to use any submitted content. 

These guidelines are updated from time to time and the last date of revisions is stated at the top of this page. 

We (LMVR) may delete or reject content that it determines is in violation of the Property Owner Agreement and/or this Property Owner Listing & Content Policy. 

GENERAL LISTINGS GUIDELINES: 

• A listing must accurately portray the Property for rent. 
• The advertising region selected for a listing must be as exact as possible. 
• Listings mustn’t contain information copied from another listing. 
• One listing per Property. 
• The Property description must be for the advertised unit only. Don’t use the Property description fields to describe additional units. 
• Listing content must comply with these Listing & Content Guidelines. 

Information Not Permitted in Your Listing (unless otherwise indicated by field names): 

• URLs such as Rental Company Name or third-party company.
• HTML 
• Phone numbers 
• Email addresses 
• Property addresses 

Content must not: 

● Contain hate speech or symbols promoting hate. 

● Contain violent or graphic content that promotes or glorifies violence. 

● Contain sexually explicit content or content referencing sexual acts or services. 

● Attempt to impersonate another person, account or entity including representatives of LMVR. 

● Redirect Guests in the booking flow to another website, email, or phone number to secure a booking off the LMVR platform. 

● Contain unapproved URLs, links, or hashtags. 

● Use quoted material from websites, books, magazines, newspapers, or other sources. 

● Use generative AI to mislead, misrepresent, or misconstrue the premises to drive bookings. 

● Use generative AI to infringe intellectual property. 

Content must: 

● Be related to offering, managing, and supporting rental of Properties Listed by you. 

● Comply with relevant intellectual property laws (trademark usage, copyright, etc.).   

● Provide Guests with accurate listing information including listing type. 

● Be refreshed within a reasonably appropriate period or upon any material change to previously provided information. 

● Comply with privacy laws and respect any individual’s reasonable expectation of privacy. 

● Gain consent from the third parties prior to providing images or information about children or any third parties without their consent (or a parent or legal guardian’s consent in the case of a child under 18 years of age). 

● Only instruct, incentivize, or encourage Guests to make bookings on our platform. 

● Be available to communicate with guests regarding Critical Issues as outlined in the Property Owner Agreement. 

● Limit communications with Guests to a reasonable frequency. 

● Timely communicate with Guests. 

● Be available on the Arrival date and throughout the duration of the booking by telephone 

● Limit commercial endeavors to the purpose of booking travel. 

● Keep all Property Listing updated 

PHOTOGRAPHS.  High-quality photos are critical to the success of your listing. Images included in a Listing should accurately depict the Property, must not be false or misleading, must not include people, and must not violate the privacy rights, intellectual property rights or any other rights of a third party. 

Important:  You should always have at least 6 photos published for your Property at all times. All rooms in the Property must be photographed as well as outside patios or recreational spaces. 

If you have a multi-unit property, these photos must include the following categories: 

• 1 building exterior photo 
• 1 interior or lobby photo 
• 3 guestroom photos 
• 1 bathroom photo 

Photos that you've uploaded may undergo rejection or editing if they fail to comply with the following guidelines: 

• Minimum quality resolution: 1024 x 683 pixels 
• Best quality resolution: 3840 x 2160 pixels or higher 
• Maximum file size: 20 MB  
• Supported formats: JPEG/JPG, PNG, or GIF 
• Desired photo Quality: Sharp, well-lit, high-resolution photos 
• Photo orientation: Horizontal (landscape) display 

Make sure your photos are not: 

• Low-resolution, blurry, or too dark  
• Black and white  
• Inappropriate 
• Watermarked 
• Copied from another listing 
• Oriented incorrectly 
• Depict subjects or scenes unrelated to your property or are 
• Blank or duplicated 

Make sure your photos don't contain: 

• A logo or border 
• Text of any kind, such as a URL or contact information 
• Something other than a picture, such as a document, certificate, illustration, or poster 
• Copyrighted material 
• A close-up of a plant 
• A license plate  
• A collage of multiple photos or multiple listings 

Troubleshooting: 

If you’re having trouble uploading photos to your listing, here are some things you can try: 

• Verify that your photos are in the correct format (.jpg, jpeg, png, or gif) 
• Verify that the file size doesn’t exceed 20MB 
• Verify that the file is at least 1024 x 683 pixels 

Note: Any changes to your photos can take up to 10 minutes to display on the guest-facing website. 

VIDEO CONTENT 

Video Duration:  Videos should preferably be under 60 seconds, with a maximum length of 2 minutes. The minimum video length is 15 seconds. 

Video Format: Acceptable formats include mp4 or mov, with a preference for mp4. 

Audio:  Only video with audio that you have all rights or permissions to use in the video will be allowed on LMVR’s platform. Clear audio voiceover and captions in English can be included. No other sound effects are allowed; any other added music may be removed and the entire video may be rejected or removed. 

Video Orientation:  Portrait videos are preferred, but videos in landscape are also accepted. 

Video Resolution:  Accepted aspect ratios are 9:16 and 16:9. Minimum video resolutions are 1080*1920 (9:16) or 1920*1080 (16:9). LMVR does not support 4K or higher resolutions. If you upload a 4K video to LMVR, it will be compressed and cropped. 

Video quality. Video media should not be:  

• Low resolution, blurry, or pixelated 

• Graphically filtered with overlays, borders, or artistic effects 

• Too dark or light 

• Black and white or sepia 

• Sideways, upside down, or otherwise improperly rotated 

Using a phone to capture videos: 

• Clean your lens to avoid unwanted smudges or dust 

• Use high quality settings on your phone 

• Stage the space (arrange it nicely for display, removing any unwanted items) 

• Use smooth, steady movements to avoid shaky shots 

• Use plenty of light (avoid dark or backlit shots) 

• Keep the phone orientation consistent 

• Limit using phone zoom to avoid degrading quality 

CREATIVE GUIDELINES: 

Engagement: Create engaging and informative videos showcasing unique aspects of the property and surroundings. 

Primary Focus: The primary focus of the video should be on the property: property exterior/interior, rooms, suites, amenities (pools, gyms, spa, dining) views from property, property exterior within destination. 

Amenities Showcase: Highlight amenities that are offered during the stay. 

Attraction Highlight: Videos should be of the property and can include the surrounding area. Up to 20% of the video can showcase relevant nearby attractions or experiences. 

Perspectives: Capture the different aspects of the stay from a variety of angles and distances (such as at eye level, from above, from far away and up close). 

Mobile-Friendly: Many customers shop on LMVR using mobile devices, so make sure your video is mobile-friendly and looks great on small screens. 

User Generated Content: As well as traditional videos, user generated content (UGC) including ambassador and/or influencer content that displays the vibe of the property is accepted. 

PROHIBITED ELEMENTS: We strive to create a safe, helpful, and inclusive platform for everyone. By avoiding these prohibited elements, you contribute to a positive and welcoming community for all Guests. 

We do not accept videos that include: 

Explicit Content: Nudity, sexual acts, graphic violence, drug use, or excessive alcohol consumption. 

Discriminatory Content: Hate speech, racism, sexism, xenophobia, harassment, bullying. 

Illegal Activity: Violation of local laws or LMVR policies. 

Unsafe Practices: Risky behavior, dangerous stunts, or illegal activities. 

Private Information: Unintentional exposure of others' identity without consent, including faces, license plates, or addresses. 

Promotional Content: Direct advertising of LMVR competitor products or services. 

Still Images in Video: Videos comprised of still images in a slideshow or montage. 

Misrepresentation: Intentionally misleading viewers about the property or surrounding area. 

Impersonation: Attempts to impersonate another person, account, or entity, including LMVR representatives. 

Infringement of Intellectual Property and Proprietary Rights: Content that infringes the intellectual property or other proprietary rights of others. Only submit your own content or content that you have permission to use. For example, unless you have obtained permission from all relevant third parties, do not play music or include images, artwork, or other audiovisual works in your video(s). Anyone featured in the video should avoid prominently visible branding on clothes, jewelry, or accessories if you don't have permission from the brand owner. 

Confidential Information: Any personally identifiable information about others, including full names, addresses, contact information, credit card numbers or other personally identifying information should not be displayed in the video. 

Irrelevant Titles: Video captions containing irrelevant information to the property listing type, style, or experience. 

Symbols or Emojis: Listing titles containing symbols or emojis. 

Fraudulent Information: Video content showcasing fraudulent, false, misleading, or deceptive information. 

External Links: Video content with any web links, URLs, phone numbers or calls. 

Property Access: Videos containing specific information about accessing the property such as door codes, key locations, or exact addresses for vacation rental properties. 

Branding & Tagging Celebrities: References to or footage containing other brands and logos, especially logos or branding for other travel agencies or LMVR competitors should not be displayed. #Hashtags with brand, celebrity or product names or tagging third-party companies or celebrities without prior agreement. 

Alcohol and Alcohol Consumption: 

• Do not encourage, feature, or refer to behaviors that suggest irresponsible drinking 
• Do not encourage excessive consumption 
• Do not show alcohol more than what might be reasonably served to those in the video (i.e., one drink per person, no magnums for just 1-2 people, etc.) 
• Do not disparage abstinence from alcoholic beverages 
• Do not show products by alcohol manufacturers or distributors 

Minors: Videos of guests under 18 years old will be excluded, unless they're accompanied by an adult. 

Prices and Promotions: Videos containing prices, promotional information, discount claims, or time-sensitive information.